Automated Marketing is essential for small and mid sized businesses today. A study by Software Advice, a company that helps buyers find the right software, found that small businesses in the U.S. are realizing the importance of connecting with customers throughout the entire buying cycle. As a result, they’re looking for integrated sales and marketing functions, typically provided within a Customer Relationship Marketing (CRM) suite.
Software Advice numbers show that 62 percent of small-business CRM buyers are still looking for basic contact management as provided in a standalone application for sales force automation (SFA). That’s no surprise. SFA is typically the first step for businesses to organize their
customer data and track customer interactions across the sales funnel. As such, it’s long been the first thing small businesses look for when it comes time to adopt a real CRM technology strategy.
“However, we also found that 42 percent of small-business buyers in the U.S. were looking for an integrated suite of multiple CRM applications, as opposed to a single standalone solution for just sales force automation, just basic marketing automation, or just customer service,” said Jay Ivey, an analyst with Software Advice. “That number has jumped from 7 percent in 2013.”
Of U.S. buyers seeking an integrated suite, 88 percent want a combination of sales and marketing automation. Bottom line: more small businesses want fuller-featured CRM to better align marketing and sales. Further, 71 percent expressed a preference for cloud-based over on-premises CRM
systems—up from 48 percent in 2013. When trying to select your CRM solution, contact a technology professional that can help you make the best decision for your company.
You’ve worked hard for your business, and it deserves the very best!
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