Tag Archives: Automated Marketing

Tech Trend for Small and Medium Sized Businesses #7: Automated Marketing Continued

Automated Marketing is essential for small and mid sized businesses today. A study by Software Advice, a company that helps buyers find the right software, found that small businesses in the U.S. are realizing the importance of connecting with customers throughout the entire buying cycle.  As a result, they’re looking for integrated sales and marketing functions, typically provided within a Customer Relationship Marketing (CRM) suite.

Software Advice numbers show that 62 percent of small-business CRM buyers are still looking for basic contact management as provided in a standalone application for sales force automation (SFA). That’s no surprise. SFA is typically the first step for businesses to organize their
customer data and track customer interactions across the sales funnel. As such, it’s long been the first thing small businesses look for when it comes time to adopt a real CRM technology strategy.

“However, we also found that 42 percent of small-business buyers in the U.S. were looking for an integrated suite of multiple CRM applications, as opposed to a single standalone solution for just sales force automation, just basic marketing automation, or just customer service,” said Jay Ivey, an analyst with Software Advice. “That number has jumped from 7 percent in 2013.”

Of U.S. buyers seeking an integrated suite, 88 percent want a combination of sales and marketing automation. Bottom line: more small businesses want fuller-featured CRM to better align marketing and sales. Further, 71 percent expressed a preference for cloud-based over on-premises CRM
systems—up from 48 percent in 2013.  When trying to select your CRM solution, contact a technology professional that can help you make the best decision for your company.

You’ve worked hard for your business, and it deserves the very best!

If you have any questions about Automated Marketing for your business, please feel free to reach out to us at info@servicemybusiness.com or at www.servicemybusiness.com

Tech Trend for Small and Medium Sized Businesses #6: SEO

The primary reason most new small businesses fail in the first two years is generally attributed to a lack of marketing savvy.  Companies that make it past that initial period must continue best-practice marketing to remain operational.  But with bigger competitors using all sorts of sophisticated marketing technology to attract customers, it is time for many small business owners to up their game.  Thanks to a plethora of cloud-based marketing applications, small business marketing costs are much more affordable.

Laurie McCabe says that choosing the right automated marketing tools may be one of the most important decisions a business makes.

“Many vendors offer a solid, valuable approach for small businesses, but because they’re designed for different types of SMB requirements; there is no one-size-fits-all solution,” says McCabe. “Thoroughly research different solutions to determine which best suit your business. Develop a short list that includes solutions that offer the capabilities and services you need, as well as integration with other solutions your business requires.”

McCabe cautions SMBs against blindly buying into the marketing hype that most vendors serve up. The best way to progress is to attend a webinar or an on-site event where you can ask questions, and take advantage of free trials. Ask for references from customers that are similar to your business, and talk to them to find out about their experiences in deploying, using and getting value from that product.

“Try to test-drive at least a couple of different solutions to get a better idea of the options, as well as which type will work well for your business,” said McCabe.

SEO & Automated marketing

SEO & Automated marketing for your Business

You’ve worked hard for your business, and it deserves the very best!

If you have any questions around Automated Marketing for your business, please feel free to reach out to us at info@servicemybusiness.com
or at www.servicemybusiness.com