Certain businesses have a legal requirement to keep every piece of data they generate or receive. And as the price of storage continues to plummet, it has become the norm to store everything and keep it for posterity.
But many SMBs don’t need to hold onto everything. They can actually delete large quantities of data and only retain vital business data, such as customer information and financial records. As more companies store data in the cloud, a growing trend involves lowering cloud costs by being highly selective about what data they keep.
If data provides value to your business, then protect, store it, and treat it as a business asset. But if there is no value, why are you keeping it?
Remember, your data is a gold mine! You should always use it to reach out intelligently to your clients and to see if there is anything else you can do for them.
If you have a room or closet full of old files and folders as I know many still do, make an effort to digitize them and get rid of the stuff you don’t need. It’s useless and expensive to have it sit there collecting dust.
You’ve worked hard for your business, and it deserves the very best!
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